It's all about the audience.

What does it mean to be a writer? Different things to different people. For Lin Grensing-Pophal it means having the ability—and the privilege—to connect with, and learn from, people from all walks of life. It means gathering new insights and learning new information about topics ranging from the very current (like social media and the Internet) to the evergreen (like marketing and employee management).

If you’re looking for a writer who is reliable, accurate and focused on creating and organizing content with the end user in mind, you’ve come to the right place!