
Lin is a prolific writer, with a wide range of writing credits, available here.
See some examples of Lin’s published articles through the links provided below:
HR/Employee Relations
- Ongoing Content Contributions to L&D Daily Advisor
- Love Contracts: Good or Bad Idea?, Credit Union Management, February 2019
- Ignore Your Culture and it's Likely to Go Away, Predictive Index, February 2019
- How Great Leaders Inspire Followership, Predictive Index, January 2019
- Hiring for Cultural Fit vs. Hiring for Inclusion, Predictive Index, December 2018
- Streamline Your Timeline: Create a More Efficient Hiring Process, BedTimes, November 2018
- Harassment: Keeping Your Name Out of the News, Bank Business, October 2018
- Strategic Financial Planning, Spark by ADP, October 2018
- Humans vs AI: Who Makes the Best Decisions, Credit Union Management, September 2018
- How to Attract Top Talent: Avoid These Hiring Pitfalls, BedTimes, August 2018
- Hiring Customers: Should You or Shouldn't You?, SHRM, August 2018
- Reputation Management, Spark by ADP, July 2018
- HR Experts on Unorthodox Hiring Practices, SHRM, July 2018
- Crazy, or Crazy Like a Fox, SHRM, July 2018
- Self-Service for Employee Benefits, Spark by ADP, June 2018
- How Small Businesses Can Attract Top Talent, SHRM, May 2018
- Taking a Cafeteria Approach to Wellness Programs, Spark by ADP, May 2018
- How to Leverage the Power of Retirees, BedTimes, April 2018
- Hiring Freelancers and Contractors, Chippewa Valley Business Report, April 2018
- Are You Inadvertently Turning Off Job Candidates?, SHRM, April 2018
- How Stay Interviews Can Help You Assess Employee Satisfaction, BedTimes, March 2018
- Providing Realistic Job Previews Through 360-Degree Video, SHRM, March 2018
- 8 Things to Learn From Your Employee Engagement Surveys, Spark by ADP, March 2018
- Ideas for Achieving Office Space Productivity, Spark by ADP, March 2018
- What You Need to Know About the Gig Economy, Spark by ADP, March 2018
- The Benefits of Wisdom and Experience, Spark by ADP, March 2018
- How HR Can Use VR, Spark by ADP, February 2018
- Finding the Balance Between High-Tech and High Touch in Hiring, SHRM, February 2018
- Why CHROs Need Business Acumen, Spark by ADP, February 2018
- Chatbots Expedite Recruiting, Save HR Time, SHRM, February 2018
- Finding the Right Balance Between High Tech and High Touch, SHRM, February 2018
- HR Answers: Leverage Insights From Exit Interviews, Credit Union Management, November 2017
- Addressing Opioid Addiction in the Workplace, Spark by ADP, January 2018
- How to Use Live Video Streaming to Engage Internal Audiences, Investis, November 2017
- Payoffs and Pitfalls of Working With Independent Contractors, SHRM, November 2017
- Tips For a Positive Resignation, Credit Union Management, October 2017
- Why Traditional Methods Still Matter, SHRM, September 2017
- Reaching the Unreachables During Open Enrollment, Spark by ADP, September 2017
- Crisis Management: Partnering With PR to Take a Proactive Approach, XpertHR, September 2017
- Hiring for Fit vs. Hiring for Inclusion, SHRM, September 2017
- How to Recruit Generation Z Graduates, Spark by ADP, September 2017
- High-Tech Doesn't Replace High-Touch in Recruiting, SHRM, August 2017
- How to Recruit for New Talent During a Company Reorganization, Spark by ADP, August 2017
- HR and PR: Partnering to Proactively Address Crisis Management, Spark by ADP, August 2017
- How to Avoid Annoying Your Hiring Managers, SHRM, July 2017
- Being Strategic: What It Really Means for HR, XpertHR, July 2017
- How to Manage a Time Off Policy at a Global Organization, Spark by ADP, July 2017
- How Your Company Branding Strategy Can Help You Attract Top Talent, Investis, May 2017
- How AI Has the Potential to Disrupt HR, XpertHR, May 2017
- Minimize Communication Barriers in a Global Workplace, Spark by ADP, May 2017
- How Lean Corporate Communications Teams Can Do More With Less, Investis, May 2017
- Retain Talent: Tell Your Employees About All Your Open Jobs, Spark by ADP, May 2017
- If Compensation is Culture, What Culture Are You Nurturing?, XpertHR, April 2017
- The Lilly Ledbetter Act and Pay Equity: How Will the Past Inform the Future?, Spark by ADP, February 2017
- "Fake News" and the Hiring Process: Addressing Risks Before It's Too Late, XpertHR, February 2017
- 3 Ways to Use Digital Platforms for Recruiting, XpertHR, February 2017
- The ROI of Talent Management: Tying the Intangible to the Tangible, XpertHR, November 2016
- Planning for Succession: Locating Tomorrow's Leader, Federal Credit Union, Nov/Dec 2016
- Should You Consider Unlimited PTO?, Credit Union Management, October 2016
- The Fight for Marketing Talent, EContent, June 2016
- Living Wage Issues, Credit Union Management, May 2016
- Hiring Business Lenders, Credit Union Management, May 2016
- How Effective Communication Can Enhance HR Credibility, XpertHR Blog, May 2016
- Is Programmatic Expertise Moving In-House?, EContent, April 2016
- How Employment Compliance Can Ensure ROI, XpertHR Blog, March 2016
- 5 Reasons We Love to Love HR, XpertHR Blog, March 2016
- Healthcare Exchanges, Credit Union Management, February 2016
- What Skills Do CHROs Need to Bring to the Table in 2016, XpertHR, January 2016
- Can HR Transform Itself and Gain a Valued Place at the Table?, XpertHR Blog, December 2015
- The 7 Most Critical Improvements HR Teams Need, XpertHR Blog, December 2015
- How the ACA is Changing the Face of the Workplace, XpertHR Blog, October 2015
- Independent Contractor–or Not? Spend More Now to Avoid Big Payments Later, XpertHR Blog, September 2015
- Credit Union Career Paths, Credit Union Management, September 2015
Internet/Social Media/Technology
- The State of Online Video, EContent, February 2019
- The State of Online Content Analytics, EContent, February 2019
- Publishers Turn to White-Glove Services for Ad Buying and Management Needs, EContent, September 2018
- How the CCPA May Impact the Digital Media Industry, EContent, July 2018
- What is Machine Learning/Artificial Intelligence, EContent, July 2018
- What is Customer Communications Management, EContent, June 2018
- 5 Things Americans Should Know About the GDPR, Adecco, May 2018
- Just How Widespread is Mobile Ad Fraud, EContent, May 2018
- Go With Your Gut: When You Can Ignore the Algorithms, EContent, April 2018
- Beat Facebook's Algorithm Changes by Getting Back to the Basics, EContent, April 2018
- The State of Content Marketing, EContent, February 2018
- The State of Translation and Globalization, EContent, February 2018
- The State of Mobile Content, EContent, February 2018
- How to Make the Most of Online Reviews, BedTimes, January 2018
- Legal Considerations for Influencer Marketing Partnerships, Investis, November 2017
- Webinars: Still a Viable Option for Building Audience?, EContent, November 2017
- How 360 Videos Can Boost Your CSR Communication Efforts, Investis, October 2017
- Transforming Traditional Content, EContent, October 2017
- A Primer on Time-Based Advertising Metrics for Publishers, EContent, Sept/Oct 2017
- Big Data and IoT: Opportunities for Communicators, Investis - September, 2017
- UX/UI Design: Two Sides of a Digital Engagement Strategy, Investis, August 2017
- How AI is Impacting Content Marketing, EContent, July/August 2017
- Micro-Experiences: New Opportunities in Multichannel Marketing, EContent, May 2017
- Content Globalization Strategies for Media Companies, EContent, March 2017
- The State of Content Marketing 2017, EContent, February 2017
- The State of Mobile Content 2017, EContent, February 2017
- The State of Content Globalization 2017, EContent, February 2017
- Econtent Sourcebook 2017: A Guide to Content and the Digital Experience, EContent, January 2017
- New Options and Opportunities With Live Streaming Video,EContent, Nov/Dec 2016
- Influencer Marketing: Turn Taste Makers Into Your Best Salespeople, EContent, September 2016
- The Gap Between Sales and Marketing Content, EContent, July 2016
- Push vs. Pull: The Right Path to Content Personalization, EContent, May 2016
- Putting the "Strategic" Into Strategic Content Marketing, Communication World, April 2016
- Is Programmatic Expertise Moving In-House?, EContent, April 2016
- Avoiding the Pitfalls of Content Marketing, IABC, March 2016
- How to Create a Content Strategy, EContent, March 2016
- The State of Content Commerce, EContent, February 2016
- The State of Content Marketing, EContent, February 2016
- The State of Mobile Content, EContent, February 2016
- The Promise and Peril of Drones in Marketing, Chippewa Valley Business Report, Winter 2016
- Putting the "Strategic" Into Strategic Content Marketing, EContent Magazine, November 2015
- Winnipeg Free Press: A Case of Combining Technology and Journalism, EContent Magazine, November 2015
- Blending Old and New Media for Advertising Success, EContent Magazine, October 2015
- Content Marketing Best Practices From Online Influencers, EContent Magazine, September 2015
- Evaluating and Choosing the Right Content Creator for Your Brand, EContent Magazine, August 2015
- "Newsjacking": New Term, Big Opportunities, EContent Magazine, July 2015
- Email Marketing: Updating an Old Standard for Today's Consumer, EContent Magazine, July 2015
- The Digital Landscape of Mattress Shopping, BedTimes, May 2015
- Small Business and Content Marketing, EContent Magazine, April 2015
- Podcasts Offer Potential for Advertisers, EContent Magazine, March 2015
- Multichannel vs. Omnichannel Marketing, EContent Magazine, March 2015
- Mobile Apps and Content Marketing, EContent Magazine, March 2015
- The State of Content Marketing 2015, EContent Magazine, February 2015
- The State of Content Commerce 2015, EContent Magazine, January 2015
- The State of Mobile Content 2015, EContent Magazine, January 2015
Marketing/Communications
- The State of Online Video, EContent, February 2019
- The State of Online Content Analytics, EContent, February 2019
- Video Popularity Still on the Rise, EContent, November 2018
- Publishers Turn to White-Glove Services for Ad Buying and Management Needs, EContent, September 2018
- What is Customer Communications Management, EContent, June 2018
- Just How Widespread is Mobile Ad Fraud, EContent, May 2018
- Hiring Freelancers and Contractors, Chippewa Valley Business Report, April 2018
- Go With Your Gut: When You Can Ignore the Algorithms, EContent, April 2018
- Beat Facebook's Algorithm Changes by Getting Back to the Basics, EContent, April 2018
- Thirty-One: Driven by Passion, Fueled by Purpose, Direct Selling News, March 2018
- Jamberry: Social Selling Drives Innovation and Fast Beauty, Direct Selling News, February 2018
- The State of Content Marketing, EContent, February 2018
- The State of Translation and Globalization, EContent, February 2018
- The State of Mobile Content, EContent, February 2018
- How to Make the Most of Online Reviews, BedTimes - January 2018
- 4 "Must Haves" for Reaping Benefits From Charitable Giving, Chippewa Valley Business Report, January 2018
- Monat: A Focus on Family, Direct Selling News, November 2017
- Legal Considerations for Influencer Marketing Partnerships, Investis, November 2017
- Webinars: Still a Viable Option for Building Audience?, EContent, November 2017
- Transforming Traditional Content, EContent, October 2017
- A Primer on Time-Based Advertising Metrics for Publishers, EContent, Sept/Oct 2017
- Crisis Management: Partnering With PR to Take a Proactive Approach, XpertHR, September 2017
- What Marketers Can Learn From Wineries, Microbreweries and Distilleries, CVBR, July 2017
- CSR Values: a Healthy Dose of Show and Tell, Investis, June 2017
- How Your Company Branding Strategy Can Help You Attract Top Talent, Investis, May 2017
- Micro-Experiences: New Opportunities in Multichannel Marketing, EContent, May 2017
- Minimize Communication Barriers in a Global Workplace, Spark, May 2017
- How Lean Corporate Communications Teams Can Do More With Less, Investis, May 2017
- Thinking Like a Tourist When Marketing Your Seasonal Destination, Chippewa Valley Business Report, April 2017
- The State of Content Marketing 2017, EContent, February 2017
- The State of Mobile Content 2017, EContent, February 2017
- The State of Content Globalization 2017, EContent, February 2017
- Marketing: What Does it Take to Stand the Test of Time?, CVBR, January 2017
- Econtent Sourcebook 2017: A Guide to Content and the Digital Experience, EContent, January 2017
- The State of Mobile Content, EContent, January 2017
- New Options and Opportunities With Live Streaming Video, EContent, Nov/Dec 2016
- Digital Communications and the Local Movement, CVBR, October 2016
- Your Prospects are Multi-dimensional so Define Them That Way, CVBR, July 2016
- The Gap Between Sales and Marketing Content, EContent, July 2016
- The Fight for Marketing Talent, EContent, June 2016
- Fresh Perspective Brings Energy Boost to LifeVantage, Direct Selling News, May 2016
- Push vs. Pull: The Right Path to Content Personalization, EContent, May 2016
- How to Ensure Your Employees are Prepared to Serve as Powerful Brand Ambassadors, CVBR, May 2016
- Putting the "Strategic" Into Strategic Content Marketing, Communication World, April 2016
- Is Programmatic Expertise Moving In-House?, EContent, April 2016
- Avoiding the Pitfalls of Content Marketing, IABC, March 2016
- How to Create a Content Strategy, EContent, March 2016
- The State of Content Commerce, EContent, February 2016
- The State of Content Marketing, EContent, February 2016
- The State of Mobile Content, EContent, February 2016
- The Promise and Peril of Drones in Marketing, Chippewa Valley Business Report, Winter 2016
- Is Podcasting Replacing the Company Newsletter?, EContent, November 2015
- Putting the "Strategic" Into Strategic Content Marketing, EContent Magazine, November 2015
- Winnipeg Free Press: A Case of Combining Technology and Journalism, EContent Magazine, November 2015
- Blending Old and New Media for Advertising Success, EContent Magazine, October 2015
- Content Marketing Best Practices From Online Influencers, EContent Magazine, September 2015
- Evaluating and Choosing the Right Content Creator for Your Brand, EContent Magazine, August 2015
- "Newsjacking": New Term, Big Opportunities, EContent Magazine, July 2015
- AICC Members Weigh in on What They Believe the Future of Packaging Holds, BoxScore, June 2015
- Email Marketing: Updating an Old Standard for Today's Consumer, EContent Magazine, July 2015
- The Digital Landscape of Mattress Shopping, BedTimes, May 2015
- Small Business and Content Marketing, EContent Magazine, April 2015
- Podcasts Offer Potential for Marketers, EContent Magazine, March 2015
- Mobile Apps and Content Marketing, EContent Magazine, March 2015
- Multichannel vs. Omnichannel Marketing, EContent Magazine, March 2015
- The Future of Packaging, BoxScore, March 2015
- Communicators and Customer Engagement: Why It Matters, ASJA The Word, February 2015
- The State of Content Marketing 2015, EContent Magazine, February 2015
- Building Your Content Management Strategy for 2015...and Beyond, Communication World, January 2015
- The State of Content Commerce 2015, EContent Magazine, January 2015
- The State of Mobile Content 2015, EContent Magazine, January 2015
Miscellaneous
- Payday Lending: A New Opportunity for Community Banks?, Bank Business, October 2018
- Best Practices in Train the Trainer Initiatives, Developer Academy, January 2018
- How Engaging Are You?, American Gas, April 2016
- AICC Members Weigh in on the Future of Packaging, BoxScore, June 2015
Other Writing Projects
In addition to writing articles, Lin works with clients on a variety of writing projects including copy for web sites and e-letters, PPT presentations and speeches and applications for prestigious awards like the National Baldrige award. Her editors and clients consistently praise her creativity and accuracy, ability to consistently meet deadlines and focus on writing material targeted to audience needs and interests.
Click here to see what they have to say!
“Lin has written several articles for me at the Toastmaster magazine, and she always displays professionalism on every level. Lin is particularly knowledgable and savvy about communication- and tech-related subjects, and is thorough and conscientious in her research, interviewing and writing. She is also dependable with deadlines. In addition, Lin is someone who takes initiative, sending thought-provoking and timely article proposals. She is always a pleasure to deal with.”
–Paul Sterman, associate editor, the Toastmaster magazine
“Lin is a reliable writer who understands and executes assignments thoroughly. She has always delivered material on time and is excellent with follow-ups. Best of all, a dream for any editor, she does not need any hand-holding. She is motivated to find the sources on her own and get the job done. I highly recommend her work.”
– Poornima Apte, editor, Gift Shop Magazine
“Lin is a hard-working, reliable writer who can handle almost any topic. She uses multiple sources and meets deadlines consistently. Lin would be a fine addition to anyone's writing group.”
–Steve Bates, SHRM
“Lin is a great writer to work with! She turns in clean, easy-to-read copy with just the right amount of detail. She responds to follow-up questions quickly. And she meets deadlines. Her expertise in the human resource field is an added bonus!”
– Theresa Witham, Credit Union Management
“I worked with Lin for many years as an editor at HR Magazine. She was one of our go-to freelance writers, especially in the area of communications and for our agenda or how-to pieces. Lin always found great sources and pulled out of them applicable advice for our readers. If I needed someone to turn around copy within a tight deadline, I could go to Lin and feel confident that she would fulfill the assignment without sacrificing the quality. I highly recommend her.”
– Adrienne Fox, HR Magazine
“Lin is a solid, intelligent writer who does what is asked of her and always on time or early.”
– Kathy Huston, ADVantages
“Lin Grensing-Pophal is a terrific writer and editor, with whom I’ve had the pleasure to work on books on the basics of human resource management on communication in the workplace. Her work is of the highest quality, she’s extraordinarily easy to work with, and her fees are reasonable. She works very quickly, meeting every deadline and still turning out very high quality work. She overcomes obstacles with a smile. Her expertise is deep, and she really digs to find information when needed. She has high integrity. Lin is at the top of my recommendation list for editorial work.”
– Laura Lawson, editor, Human Resource Essentials and the Essentials of Corporate Communications and PR
"I contracted with Lin several years ago to produce content for Staffing Decisions, a newsletter for HR professionals. She has consistently created fresh, topical content on a wide array of subjects. I can rely on her to meet - or beat - deadlines and to be immediately responsive to any questions or requests that I might have."
– Don Picard, Staffing Decisions
"Lin is a very good writer and my clients loved working with her! Top qualities: Great Results, Good Value, On Time."
– Dan Janal, PRLEADS